Tyler wants the Coca-Cola Barbie by Mattel for her birthday.This Mattel product contains items with the Coca-Cola trademark,and Barbie is wearing an outfit in Coca-Cola red and white.Because both brands are receiving equal treatment,this is most likely an example of:
A) cooperative branding
B) ingredient branding
C) umbrella branding
D) complementary branding
E) family branding

Question

Quizplus · Accepted Answer

This is an example of cooperative branding because both Coca-Cola and Barbie are being promoted equally and the trademarked Coca-Cola items are featured prominently in the product.

Tyler Wants the Coca-Cola Barbie by Mattel for Her Birthday