Axe is a brand of body deodorant spray that is popular in Europe.The product's manufacture has recently introduced Axe shower gel products.Axe shower gel products are examples of the implementation of a _____ strategy.
A) portfolio breadth expansion
B) product portfolio width adjustment
C) product item contraction
D) product line extension
E) repositioned marketing mix

Question

Quizplus · Accepted Answer

A product line extension strategy involves expanding an existing product line by introducing new variations of the product, such as different flavors, sizes, or formats. In this case, Axe is introducing a new format (shower gel) to its existing line of body deodorant sprays, which is a product line extension strategy.

Axe Is a Brand of Body Deodorant Spray That Is