Joseph Confectionery has decided to start marketing a line of Christian-oriented candy under the Testamint brand name.The candy maker is optimistic about establishing a brand in the marketplace and has high hopes of its success.As a marketing consultant,you inform the candy maker that branding can do all of the following EXCEPT:
A) encourage consumer repeat purchasing
B) ensure a higher margin of profit
C) create product differentiation
D) aid in positioning
E) possibly yield a larger market share

Question

Quizplus · Accepted Answer

While branding can encourage repeat purchasing, create product differentiation, aid in positioning, and possibly yield a larger market share, it does not necessarily ensure a higher margin of profit. Factors such as production costs, pricing strategy, and competition also play a significant role in determining profit margins.

Joseph Confectionery Has Decided to Start Marketing a Line of Christian-Oriented