Coca-Cola is the best known brand name in the world.The name has a high-perceived quality and high brand loyalty among soft drink users.The company has developed the brand name for over 100 years.Coca-Cola has a valuable:
A) brand loyalty hierarchy
B) evoked set
C) brand quality standard
D) perceptual map
E) brand equity

Question

Quizplus · Accepted Answer

Coca-Cola's valuable attribute is its brand equity, which is the value that a brand adds to a product or service. Coca-Cola has achieved this through its quality products, strong marketing campaigns, and consistent branding efforts, which have built a loyal customer base and a positive brand image.

Coca-Cola Is the Best Known Brand Name in the World