Rosa's husband Phil has a cold.Rosa went to the store to buy something that would help Phil sleep.Rosa purchased Breathe Right nasal strips embedded with Vicks mentholated vapor rub.The package showed both the Breath Right and the Vicks brand names.This is an example of _____ branding.
A) equity
B) ingredient
C) family
D) private
E) functional

Question

Quizplus · Accepted Answer

The fact that the package showed both the Breath Right and Vicks brand names indicates that this is an example of ingredient branding. The Vicks mentholated vapor rub is an ingredient in the Breathe Right nasal strips, making it an example of ingredient branding.

Rosa's Husband Phil Has a Cold