The _____ is the symbol that cannot be spoken in a brand.
A) brand mark
B) trademark
C) brand equity
D) quality mark
E) intangible product

Question

Quizplus · Accepted Answer

The symbol that cannot be spoken in a brand is called the brand mark. It is a visual representation of the brand and can include elements such as a logo, emblem, or icon. Unlike a trademark, which is a legal protection for a brand's name or symbol, a brand mark is simply a visual identifier for the brand. Brand equity refers to the value a brand holds in the minds of consumers, while a quality mark is a symbol used to indicate the quality or standard of a product. An intangible product is a type of product that cannot be physically touched, such as a service or experience.

The _____ Is the Symbol That Cannot Be Spoken in a Brand