While Starkist tuna is still available in cans,it is recently been made available in a 12 ounce pouch,which is conveniently designated the family size pouch.This change in packaging was the result of:
A) a repositioning strategy
B) a new means of segmenting its market
C) a move toward functional obsolescence
D) a brand equity strategy
E) a master brand strategy

Question

Quizplus · Accepted Answer

The introduction of a family size pouch suggests that Starkist is segmenting its market based on family size or larger quantity needs, which is a new means of segmentation.

While Starkist Tuna Is Still Available in Cans,it Is Recently