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Which of the Following Does NOT Need to Be a Branding

Question 111

Multiple Choice

Which of the following does NOT need to be a branding and packaging consideration for companies considering global marketing?


A) whether to use one brand name with no adaptation to local markets or to use one name but adapt and modify it for each local market
B) problems with brand imitations,brand piracy,and product counterfeits
C) different currencies in each country,exchange rates,and final retail prices
D) whether to use different brand names in different markets for the same products
E) product labeling,package aesthetics,and climate considerations

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