Tyler wants the Coca-Cola Barbie by Mattel for her birthday.The Mattel product contains items with the Coca-Cola trademark and Barbie is wearing an outfit in Coca-Cola red and white.Mattel and Coca-Cola are using:
A) equity branding
B) cobranding
C) conjunctive branding
D) private branding
E) complementary branding

Question

Quizplus · Accepted Answer

The product is an example of cobranding, as it is a collaboration between two well-known brands, Coca-Cola and Barbie, using both of their trademarks in the product.

Tyler Wants the Coca-Cola Barbie by Mattel for Her Birthday