SCENARIOS
Alberto Culver Company
The Alberto Culver Company manufactures a wide variety of products from hairspray to seasonings.A large number of these products are intended for personal use.The company is divided into three key divisions: toiletries,household,and professional.The toiletries division sells hair care brands such as Alberto VO5,Alberto,and Bold Hold.Additionally,this division handles the FDS line of feminine deodorant products.The household division sells brands such as Mrs.Dash seasonings,Papa Dash salt substitute,Baker's Joy,Sugar Twin,and Static Guard.The professional division sells brands such as Tresemme,TCB,and Indola.Each of the brands listed above contains many individual products with varying formulations,such as the Alberto styling products which include mousse,gel,spritz,spray-in conditioner,and hairspray.
-Refer to Choice Homes,Inc.In a recent survey,Choice Homes's customers indicated they thought their homes were high quality,made lots of referrals to friends,and planned to buy a Choice Classic or Reflection home in the future.This customers' reactions indicate that Choice Homes has achieved:

Question

Quizplus · Accepted Answer

The customers' favorable opinions and referrals indicate that Choice Homes has brand equity, meaning that their brand has a strong positive association in the minds of consumers. This is different from achieving generic status, becoming a private brand or having superficial skills. Brand superiority is a related concept but isn't explicitly mentioned in the scenario.

SCENARIOS Alberto Culver Company