SCENARIOS
Alberto Culver Company
The Alberto Culver Company manufactures a wide variety of products from hairspray to seasonings.A large number of these products are intended for personal use.The company is divided into three key divisions: toiletries,household,and professional.The toiletries division sells hair care brands such as Alberto VO5,Alberto,and Bold Hold.Additionally,this division handles the FDS line of feminine deodorant products.The household division sells brands such as Mrs.Dash seasonings,Papa Dash salt substitute,Baker's Joy,Sugar Twin,and Static Guard.The professional division sells brands such as Tresemme,TCB,and Indola.Each of the brands listed above contains many individual products with varying formulations,such as the Alberto styling products which include mousse,gel,spritz,spray-in conditioner,and hairspray.
-Refer to Silicon Graphics,Inc.SGI is concerned about the success of its products with its various customers.Regardless of the effort put into the product management process,in the long run,the most important factor determining if SGI will succeed or fail is:

Question

Quizplus · Accepted Answer

The satisfaction of SGI's customers' needs is the most important factor determining if SGI will succeed or fail in the long run. Regardless of the product mix plan or brand names selected, if customers are not satisfied with the products, the company will not succeed. Therefore, it is crucial for SGI to prioritize customer satisfaction in its product management process.

SCENARIOS Alberto Culver Company