A(n)_____ is an interactive,flexible information system that enables managers to obtain and manipulate information as they are making decisions.
A) expert system
B) marketing information system
C) artificial intelligence system
D) marketing decision support system
E) database marketing system

Question

Quizplus · Accepted Answer

A marketing decision support system (MDSS) is a type of interactive, flexible information system that managers use to obtain and manipulate information as they make decisions. An MDSS typically includes a database of relevant information, analytical tools for processing that data, and a user interface for accessing and using the system. Its purpose is to provide managers with the information they need to make more informed decisions and to support the planning, implementation, and control of marketing programs.

A(n)_____ Is an Interactive,flexible Information System That Enables Managers to Obtain