Research by Morgan Stanley Revealed That 72 Percent of the United

Research by Morgan Stanley revealed that 72 percent of the United States is willing to try flavored colas.Since the cola industry is stagnant in most areas of the country,this is important data.Marketing research on how best to use this information will begin with the:

A) collection of the data
B) specification of the sampling plan
C) implementation of employee empowerment
D) research design
E) recognition of the marketing opportunity