Research done by Morgan Stanley revealed that 72 percent of the United States is willing to try flavored colas.The research also showed which flavors were most desired.Cola producers using this information provided to them by Morgan Stanley would be using _____ data.
A) primary
B) secondary
C) dichotomous
D) observation
E) convenience
Correct Answer:
Verified
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Q43: The marketing research problem:
A) is information-oriented
B) involves
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A) companies designed to
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Q50: When assessing the quality of secondary data,it
Q52: The first step in the marketing research
Q53: Research by Morgan Stanley revealed that 72
Q58: In contrast to marketing research problems,management decision
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