C&S Manufacturing Company makes gift wrapping paper and ribbons.It wants to add fifteen square feet to its most popular rolls of wrapping paper and keep the individual price of each roll at $4.95.C&S Manufacturing wonders if the additional paper footage would increase sales enough to offset the higher costs.What type of primary data research should the company use to answer this question.
A) focus group interviews in a laboratory setting
B) telephone interviews with current and potential customers
C) observation research
D) experimental research
E) mail surveys with current distributors

Question

Quizplus · Accepted Answer

Experimental research would be the best choice for this question as it would involve manipulating the independent variable (adding fifteen square feet to the rolls of wrapping paper) and observing the effect on the dependent variable (sales). This would allow C&S Manufacturing to determine whether the increase in sales would offset the higher costs, and make an informed decision on whether to implement the change or not.

C&S Manufacturing Company Makes Gift Wrapping Paper and Ribbons