The owner of a small amusement park wanted to know how his employees interacted with park guests.Which of the following research methods is most appropriate for learning this information?
A) employee focus group interview
B) mail questionnaire of a sample of current customers
C) telephone survey of current and potential customers
D) experiential research
E) mystery shopper

Question

Quizplus · Accepted Answer

A mystery shopper is an effective method for evaluating employee interactions with guests as it involves an undercover evaluator experiencing the service firsthand and providing feedback.

The Owner of a Small Amusement Park Wanted to Know