In the late 1990s,Cincinnati-based Procter & Gamble launched Dryel product,which allowed consumers to dry-clean their clothes in a dryer.Before launching the product,P&G researchers visited consumers' homes and watched as people they sorted laundry,creating piles of darks,and whites,delicates,and a pile,which would go to the dry cleaners because they were unsure how to clean it.This was an example of _____ research.
A) observation
B) mall intercept
C) focus group
D) survey
E) experiment

Question

Quizplus · Accepted Answer

The researchers visited consumers' homes and observed them sorting laundry, making it an example of observation research.

In the Late 1990s,Cincinnati-Based Procter & Gamble Launched Dryel Product,which