Several types of analysis are common to marketing research,and _____ are the simplest,noting how many respondents answered a question a certain way.This provides a general picture of the results of the study.
A) one-way frequency tables
B) statistical analyses
C) cross-tabulations
D) passive people meters
E) scaled responses

Question

Quizplus · Accepted Answer

One-way frequency tables are the simplest type of analysis commonly used in marketing research. They provide a general overview of how many respondents answered a question in a certain way, which helps give an overall picture of the results of the study. Statistical analyses, cross-tabulations, and scaled responses are more complex types of analysis that provide more detailed information. Passive people meters are a tool used to measure audience behavior in media consumption, but they are not a type of analysis.

Several Types of Analysis Are Common to Marketing Research,and _____