A _____ gathers its information from one group of respondents by continuously monitoring the advertising,promotion,and price they are exposed to and what is subsequently purchased.This creates a huge database of marketing efforts and resultant consumer behavior.
A) one-way mirror observation study
B) television meter investigation
C) laser scanner experiment
D) CLT interview
E) scanner-based research system

Question

Quizplus · Accepted Answer

The scanner-based research system gathers information by continuously monitoring the advertising, promotion, and prices that respondents are exposed to, and what is subsequently purchased. This creates a database of marketing efforts and resultant consumer behavior.

A _____ Gathers Its Information from One Group of Respondents