A regional supermarket chain gathers monthly information from the same consumers.It continuously monitors the in-store promotion the consumers are exposed to and records their purchases.It uses the mail to send different promotions to different areas,and consumers complete diaries recording grocery purchases in return for a small fee.This is an example of::
A) the use of a people meter
B) scanner-based research system
C) an EDI study
D) a CLT interview
E) machinated observation

Question

Quizplus · Accepted Answer

The scenario describes a scanner-based research system where the supermarket chain continuously monitors consumer purchases and promotions with the use of a scanner. The mail promotions sent to different areas also suggest the use of a scanner-based system rather than a people meter or machinated observation. The diaries filled out by consumers also indicate that the research method involves self-reporting rather than a CLT interview or an EDI study.

A Regional Supermarket Chain Gathers Monthly Information from the Same