General Mills,Inc.,is the owner of the Betty Crocker brand.The Betty Crocker catalog sells cooking equipment and tableware and was initially targeted to women 45 and older.In 2001,General Mills decided to revamp the catalog to reach women between the ages of 25 and 45.What demographic variables did General Mills use to segment its market?
A) gender and age
B) lifestyle,gender,and age
C) gender,age,benefit,and family life cycle
D) benefit and age
E) benefit and gender

Question

Quizplus · Accepted Answer

General Mills used gender and age as demographic variables to segment its market, focusing on women and adjusting the age range from 45 and older to 25 to 45.