You are an advertising manager for a company that sells health and fitness equipment to upscale professionals between the ages of 25 and 45.Your firm advertises during drive time on easy listening radio stations and on A&E and the Discovery channels.You are most likely to segment this market on the basis of:
A) region
B) usage
C) stage of family life cycle
D) lifestyle
E) gender

Question

Quizplus · Accepted Answer

The age range and socioeconomic status suggest that these individuals have a particular lifestyle that values health and fitness. Therefore, segmenting the market based on lifestyle would be the most effective approach in reaching this target audience.

You Are an Advertising Manager for a Company That Sells