ProtecTV is a product that selectively mutes words and phrases that some people find objectionable.It can be connected to a television,VCR,DVD player,or a satellite TV system.The manufacturer of ProtecTV targeted parents who did not want their children exposed to what they consider to be offensive language.By helping parents who want to protect the innocence of their children,ProtecTV is using _____ segmentation.
A) usage rate
B) demographic
C) geodemographic
D) competitive
E) benefit

Question

Quizplus · Accepted Answer

ProtecTV is using benefit segmentation because it is targeting parents who want to protect the innocence of their children by selectively muting objectionable language. This segmentation strategy focuses on the benefits that customers seek from a product or service.

ProtecTV Is a Product That Selectively Mutes Words and Phrases