The demographic factors of gender,age,and income often do not sufficiently explain why consumer buying behavior varies.Frequently,differences in consumption patterns among people of the same age and gender result from their being in different stages of:
A) internalization
B) segmentation
C) the family life cycle
D) perceptual positioning
E) micromarkets

Question

Quizplus · Accepted Answer

The family life cycle is a major determinant of consumer behavior. People in different stages of the family life cycle (such as being single, being married without children, having young children, having teenage children, being empty nesters, or being retired) have different needs, wants, and purchasing behaviors. Therefore, marketers need to understand these stages to effectively target their products and messages to consumers. Gender, age, and income also play a role in consumer behavior, but they are not sufficient on their own. Internalization refers to the process of learning and adopting attitudes, values, and behaviors from one's culture and social environment. Segmentation refers to the process of dividing a market into smaller groups of consumers with similar needs and characteristics. Perceptual positioning refers to how consumers perceive and evaluate a brand or product relative to its competitors. Micromarkets refer to small or niche markets within a larger market.

The Demographic Factors of Gender,age,and Income Often Do Not Sufficiently