In Little Rock,Arkansas,every one who is anybody in society can't wait to get a copy of Soiree magazine.The magazine is targeted to the upper middle and upper classes in Little Rock and features articles on how they work and play.The editor of Soiree magazine is relying on _____ segmentation.
A) geodemographic
B) graphic
C) benefit
D) socioeconomic
E) income

Question

Quizplus · Accepted Answer

Geodemographic segmentation is used here as the magazine targets a specific geographic area (Little Rock) and a specific demographic (upper middle and upper classes).

In Little Rock,Arkansas,every One Who Is Anybody in Society Can't