If you wanted to introduce a magazine devoted to providing information on how to live off the land in Canada,you would be likely to target Western Canadian men who have a strong need for individualism and limited government regulations.In other words,you would probably use _____ segmentation.
A) sociocultural
B) geodemographic
C) attitudinal
D) usage rate
E) situational

Question

Quizplus · Accepted Answer

Geodemographic segmentation considers both geographic and demographic characteristics of a target audience. In this case, the target audience is Western Canadian men who have a strong need for individualism and limited government regulations, which can be determined by analyzing their location and demographic information. This type of segmentation would be effective for a magazine devoted to living off the land in Canada as it allows for targeted marketing and messaging to reach the intended audience.

If You Wanted to Introduce a Magazine Devoted to Providing