Ten Thousand Villages is a non-profit retail store that sells gift items made by artisans from over thirty different countries.This store provides employment to craftspeople in developing nations and markets their handiwork at a fair price.The store defines its market segment as people who believe in helping others and who feel good about helping others whenever possible.The store uses _____ segmentation.
A) demographic
B) psychographic
C) geodemographic
D) ethnic
E) geographic

Question

Quizplus · Accepted Answer

The store uses psychographic segmentation, as their market segmentation is based on the values, attitudes, and beliefs of their target audience, rather than demographic or geographic factors.

Ten Thousand Villages Is a Non-Profit Retail Store That Sells