_____ is the process of grouping customers into market segments according to the different needs and wants sought from the product.
A) Benefit segmentation
B) Value-added segmentation
C) Lifestyle segmentation
D) Macrosegmentation
E) Psychographic segmentation

Question

Quizplus · Accepted Answer

Benefit segmentation is the process of dividing a market into groups of consumers who have similar needs and buying behaviors. The basis of segmentation is the benefits that the customers seek from the product. It helps companies to identify the key benefits that customers are seeking and develop products and marketing campaigns that satisfy those needs.

_____ Is the Process of Grouping Customers into Market Segments