Ever since Hunter got his new Shell credit card,which gives him a 5 percent rebate on all purchases of Shell gas,he will only buy gas at stores that sell Shell gas.Shell introduced its credit card plan as a means of implementing _____ segmentation.
A) lifestyle
B) motive
C) usage-rate
D) demographic
E) personality

Question

Quizplus · Accepted Answer

The fact that Shell introduced a credit card plan to incentivize customers to only buy their gas suggests that they are implementing usage-rate segmentation, which targets customers based on their frequency of use or loyalty to a particular brand.

Ever Since Hunter Got His New Shell Credit Card,which Gives