After dividing his catering customers into three segments based on income range and selecting segmentation descriptors,Kathy Stein wrote out a description of each segment's size,expected growth,frequency of parties,and overall profit potential.Stein engaged in:
A) profiling and analyzing his segments
B) positioning his products to his market segments
C) targeting promotions to his market segments
D) differentiating his market segments
E) concentrating his marketing mix on the most profitable marketing segments

Question

Quizplus · Accepted Answer

Kathy Stein engaged in profiling and analyzing his segments by dividing his catering customers into three segments based on income range and selecting segmentation descriptors, and then writing out a description of each segment's size, expected growth, frequency of parties, and overall profit potential. This helped him to understand the characteristics and needs of each segment and tailor his marketing efforts accordingly.

After Dividing His Catering Customers into Three Segments Based on Income