Terri LaVoile operates a plumbing and electrical supply store.He has categorized its business customers by their purchasing strategy.LaVoile has found it much easier to serve and satisfy the ______,who usually recontact familiar suppliers and place an order immediately if product and delivery requirements are acceptable.
A) adopters
B) adaptors
C) optimizers
D) innovators
E) satisficers

Question

Quizplus · Accepted Answer

The term "satisficers" is used to describe customers who are satisfied with meeting their basic product and delivery requirements and are not interested in exploring new options or suppliers. This aligns with the description given in the question, making E the correct answer. The other answer choices (adopters, adaptors, optimizers, innovators) are not relevant to the described purchasing strategy.

Terri LaVoile Operates a Plumbing and Electrical Supply Store