Tall Paul's Tall Mall designs and sells household furniture and furnishings to people who are over 6'6" tall--a rather small target market.Tall Paul's Tall Mall uses _____ targeting strategy.
A) benefit
B) undifferentiated
C) multisegment marketing
D) universal product code
E) concentrated

Question

Quizplus · Accepted Answer

Tall Paul's Tall Mall uses a concentrated targeting strategy, focusing on a narrow and specific segment of the market (people over 6'6" tall).

Tall Paul's Tall Mall Designs and Sells Household Furniture and Furnishings