Tower Fasteners developed a commanding position in the fastener industry by carrying in stock over 150,000 different types of fasteners.Tower's primary market is defined as companies with a need for specialized fasteners.All of the following are characteristics of the buying organization that Tower can use for segmentation EXCEPT:
A) psychographic variables
B) the method the company uses to make purchases
C) geographic location
D) personal characteristics of purchase decision makers
E) company size

Question

Quizplus · Accepted Answer

Psychographic variables are related to the personal values, attitudes, interests, and lifestyles of individuals, rather than organizational characteristics. Therefore, it is not a relevant characteristic for the segmentation of Tower's buying organization. The other choices (B, C, D, and E) are all relevant characteristics for segmentation, as they relate to the company's purchasing behavior, location, decision makers, and size.

Tower Fasteners Developed a Commanding Position in the Fastener Industry