John Sichner,editor and publisher of Beverage Digest,a trade journal for beverage producers,wrote,"In this day and age,one product can't be the answer for all consumers." In other words,Sichner was opposing the use of:
A) repositioning
B) reengineering
C) one-to-one marketing
D) undifferentiated targeting
E) niche marketing

Question

Quizplus · Accepted Answer

The statement by John Sichner opposes undifferentiated targeting, which involves targeting all consumers with one product or marketing mix, disregarding any differences in their needs and preferences. He is stating that one product cannot fulfill the needs of all consumers.

John Sichner,editor and Publisher of Beverage Digest,a Trade Journal for Beverage