Hampton Rojas produces and markets Albany peach preserves.He views the world as one big market with no individual segments and tries to reach it with only one marketing mix.His essentially mass-market philosophy indicates that he probably uses a(n)_____ strategy.
A) multisegment targeting
B) universal product
C) concentrated targeting
D) undifferentiated targeting
E) product differentiation

Question

Quizplus · Accepted Answer

Undifferentiated targeting, also known as mass marketing, involves targeting the entire market with one marketing mix, rather than identifying and targeting specific segments. This aligns with Hampton Rojas' philosophy of viewing the world as one big market and trying to reach it with only one marketing mix. Therefore, option D is the correct answer.

Hampton Rojas Produces and Markets Albany Peach Preserves