Sure Fit Inc.has begun a rebranding strategy to let customers know that it no longer only produces slipcovers,but that it also carries a line of rugs,windows treatments,and bedding.Its _____ is described as women with average annual household income of $60,000 or more.
A) market audience
B) market differentiation
C) perceived market
D) target market
E) aggregated market

Question

Quizplus · Accepted Answer

The term used to describe the specific demographic Sure Fit is targeting is "women with average annual household income of $60,000 or more," which is a specific target market.