Mirage Resorts in Las Vegas has a system that allow hotel clerks instantaneous access to a client's gambling history to determine what sort of room or complimentary services will provide the guests with the highest level of service.The resort is practicing:
A) firewall marketing
B) one-to-one marketing
C) spamming
D) transactional marketing
E) wireless marketing

Question

Quizplus · Accepted Answer

The system used by Mirage Resorts is an example of one-to-one marketing, which involves creating customized products or services for individual customers based on their specific needs or preferences. In this case, the hotel clerks use the guests' gambling history to provide them with personalized services and experiences.

Mirage Resorts in Las Vegas Has a System That Allow