E&V Bridal Studio,a wedding consulting business,only works with Eastern Asian customers who want to use their cultural heritage in their wedding ceremonies.What type of segmentation strategy does the wedding consultant use?
A) market aggregation
B) undifferentiated targeting
C) multisegment marketing
D) concentrated targeting
E) limited demand

Question

Quizplus · Accepted Answer

The wedding consultant is using a concentrated targeting strategy by focusing only on Eastern Asian customers who want to incorporate their cultural heritage into their wedding ceremonies. This approach allows the business to tailor their services and marketing efforts specifically to this segment, rather than trying to appeal to a broader market.

E&V Bridal Studio,a Wedding Consulting Business,only Works with Eastern Asian