Ayres Corp.makes airplanes.It sells about 50 planes a year to be used as crop dusters.It sells another 75 a year to delivery companies.In addition,it manufactures another dozen or so that are used for fire fighting,and it sells about six a year for military transport purposes.What type of targeting strategy is Ayers using?
A) demand positioning
B) concentrated targeting
C) undifferentiated targeting
D) multisegment targeting
E) market differentiation

Question

Quizplus · Accepted Answer

Ayres Corp. is using multisegment targeting strategy, as it is targeting different segments with different products (crop dusters, delivery planes, fire-fighting planes, military transport planes).