A mobile home manufacturer has decided to add concession food trailers to its product line.If all the current competitors in that market use a differentiated product market strategy,which strategy would make the LEAST sense for the manufacturer to implement?
A) product differentiation strategy
B) specialized product strategy
C) concentrated targeting strategy
D) multisegment targeting strategy
E) undifferentiated targeting strategy

Question

Quizplus · Accepted Answer

Undifferentiated targeting strategy, also known as mass marketing, would make the least sense for the mobile home manufacturer to implement when entering the concession food trailer market. This strategy involves treating the market as a homogeneous group, without any attempt to differentiate the product or tailor it to specific segments. However, since the current competitors already use differentiated product market strategies, it would be important for the manufacturer to identify and target specific segments with unique needs and preferences, rather than taking a one-size-fits-all approach.

A Mobile Home Manufacturer Has Decided to Add Concession Food