When the Sara Lee Bakery Group introduced Iron Kids Crustless bread (to save mothers the time and effort of slicing the crusts off of sandwiches),it was using:
A) PRIZM segmentation
B) geodemographic segmentation
C) niche marketing strategy execution
D) product differentiation
E) a target market chart

Question

Quizplus · Accepted Answer

Iron Kids Crustless bread was designed to differentiate itself from other bread brands by offering a unique benefit to its target market (mothers) - saving time and effort by already removing the crusts. This strategy falls under product differentiation.

When the Sara Lee Bakery Group Introduced Iron Kids Crustless