When Ford Motor Company launched an online effort to market its F-Series trucks,it used its database capabilities to capture valuable data on car buyers.Ford cross-referenced new F-series owners with the database generated from this online campaign to see how many names were duplicated.Ford engaged in _____ once it created profiles of customers who responded to its online campaign and determined how to individualize its promotions.
A) transactional marketing
B) e-commerce
C) one-to-one marketing
D) traditional mass marketing
E) market aggregation

Question

Quizplus · Accepted Answer

The use of customer data to create individualized promotions is a characteristic of one-to-one marketing, which is the strategy Ford employed in this case. The other options (A, B, D, and E) do not accurately describe Ford's approach.

When Ford Motor Company Launched an Online Effort to Market