All of the following environmental forces influence one-to-one marketing EXCEPT:
A) greater use of robotic technology to lower production costs
B) the increasing diversity of the U.S.population
C) the demand for marketing accountability
D) decreasing brand loyalty
E) new media alternatives

Question

Quizplus · Accepted Answer

Robotic technology primarily influences production and operations, rather than one-to-one marketing. The other options listed have a direct impact on one-to-one marketing strategies.

All of the Following Environmental Forces Influence One-To-One Marketing EXCEPT