The difference between one-to-one marketing and customer relationship marketing can be compared to the difference between:
A) night and day
B) drawing circles and drawing squares
C) firing a rifle and firing a shotgun
D) boning a fish and dressing a chicken
E) eating with your fingers and eating with a fork

Question

Quizplus · Accepted Answer

One-to-one marketing is like firing a rifle - targeting one specific individual with personalized marketing efforts. Customer relationship marketing is like firing a shotgun - casting a wider net to build and maintain long-term relationships with a broader group of customers.

The Difference Between One-To-One Marketing and Customer Relationship Marketing Can