Everyone tends to go through periods where they feel a need to partake in some kind of exercise,and they buy the equipment needed.When they stop the exercise program,the equipment can gather dust or be sold to a store in the Play It Again Sports retail chain.The Play It Again Sports chain carries all kinds of sports equipment at much lower prices than the typical sporting goods store.Typically,merchandise sold in the store has little,if any,wear.By being both a way for people to get rid of unwanted equipment and a source of new-to-you equipment,Play It Again Sports is emphasizing:
A) geographic lifestyles
B) public relations
C) the family life cycle
D) positioning
E) integrated targeting strategy

Question

Quizplus · Accepted Answer

Play It Again Sports is emphasizing its positioning as a retailer of affordable, high-quality used sports equipment. It is not targeting specific geographic lifestyles, focusing on public relations, addressing the family life cycle, or using an integrated targeting strategy.

Everyone Tends to Go Through Periods Where They Feel a Need