In a study by General Motors,consumer perceptions of the five GM automobile divisions (Buick,Cadillac,Chevrolet,Oldsmobile,and Pontiac)were plotted on a _____ to show the locations of products in the minds of present or potential customers.
A) perceptual map
B) product differentiation graph
C) product locator
D) target market chart
E) predictive model

Question

Quizplus · Accepted Answer

Perceptual maps are used in market research to understand how consumers perceive and categorize different products or brands in a particular industry. In this case, the study by General Motors evaluated consumer perceptions of their five automobile divisions and plotted them on a perceptual map to show where each division was located in the minds of present or potential customers.

In a Study by General Motors,consumer Perceptions of the Five