SCENARIOS
Turkey Hunting Equipment
Around the beginning of fall each year,about 2.7 million turkey hunters all over the United States start looking at catalogs for the perfect item to guarantee that this year they will kill a wild turkey,the most elusive game bird on the North American continent.The devoted turkey stalker can stock up on everything from camouflaged turkey hunting socks,turkey license plate holders,vests with huge pockets for toting dead birds,and hunting videos to turkey decoys,turkey earrings,and turkey callers.Neil Cost is considered the best manufacturer of turkey callers in the world.That is his only product,and each is highly prized by turkey hunters.It is not unusual for a turkey hunter to pay $5,000 for one of Cost's callers.
-Refer to Better World Travelers Club.In deciding to target the environmentally conscious traveler,BWTC hoped that this group met the criterion of _____.In other words,it had to be sure that this group would react to its marketing mix differently from other groups.
A) reliability
B) accessibility
C) identifiability and measurability
D) responsiveness
E) substantiality

Question

Quizplus · Accepted Answer

The scenario describes the need for a group to react differently to a marketing mix, which aligns with the criterion of responsiveness.

SCENARIOS Turkey Hunting Equipment