For many people,www.travelocity.com was simply a seller of airline tickets.In 2002,the Internet company spent $40 million to convince customers that it also offered many other useful travel services.In other words,travelocity.com used:
A) repositioning
B) reengineering
C) demarketing
D) undifferentiated targeting
E) niche marketing

Question

Quizplus · Accepted Answer

Repositioning involves changing customers' perceptions of a brand or product in order to appeal to a different target market or increase sales. In this case, travelocity.com spent $40 million to change the perception of its brand from simply an airline ticket seller to a provider of various travel services, indicating that they used repositioning.

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