In 2002,the Sara Lee Bakery Group introduced Iron Kids Crustless Bread for mothers who had to cut the crusts off of sandwiches before their children would eat.By catering to finicky children,Sara Lee is using a positioning strategy based on:
A) product class
B) price and quality
C) use or application
D) product user
E) competitor

Question

Quizplus · Accepted Answer

The positioning strategy used by Sara Lee is based on the product user - finicky children. By introducing a crustless bread option, they are catering specifically to children who do not like crusts on their sandwiches.

In 2002,the Sara Lee Bakery Group Introduced Iron Kids Crustless