When Ford Motor Company launched an online effort to market its F-Series trucks,it used its database capabilities to capture valuable data on car buyers.Ford cross-referenced new F-series owners with the database generated from this online campaign to see how many names were duplicated.Ford's activities can be mostly likely traced to which of the following trends:
A) decreasing diversity and increasing brand loyalty
B) increasing demand for accountability and the emergence of new media alternatives
C) a decrease in diversity and an increase in the number of more time-poor consumers
D) growing demand for accountability and fewer time-poor consumers
E) the emergence of strong mass media channels and a decrease in brand loyalty

Question

Quizplus · Accepted Answer

Ford's use of data to track the effectiveness of their online marketing campaign and cross-reference it with their customer database shows a growing demand for accountability in the advertising industry, as well as the emergence of new media alternatives. Ford is using data to measure the impact of their advertising efforts and make strategic decisions based on that information.

When Ford Motor Company Launched an Online Effort to Market